Critical·Harbor2h ago
4 more members at risk than 30 days ago
Next step Have a coach reach out before the next billing date.
30d ago3
now7
+4 membersAt stake 11 new membersAcknowledged by Jordan R.Open retention
NewSpeed to lead, live
Every lead, from ad to member
For gym owners, front desks and marketers
Lead attribution, trial tracking, retention and a front-desk Workspace, per location.
A preview of the product: a location's pipeline board where new leads arrive and move from New Lead to Called, the front desk on a call, and a speed to lead card timing each new lead's first call.
Know what brings them in.
Spend from Google Ads and Meta, joined to every lead your site takes.
One member's journey: a Google Ads click on the keyword bjj near me, the landing page that kept the click, the lead, the intro class they showed up to, and the membership.
The Marketing drilldown: Google Ads opens into its campaigns, a campaign into its ad groups, an ad group into its keywords, each with spend, leads, cost per lead, members and CAC.
The Overview screen: marketing spend, contacts, new members and CAC for the period, then leads, trials, new members, spend and CAC for each location.
A landing page on a phone: a visitor fills in name, phone and email, answers whether they have trained before and sends it, and the lead arrives in MaverStudio with its source and page kept.
One member's journey: a Google Ads click on the keyword bjj near me, the landing page that kept the click, the lead, the intro class they showed up to, and the membership.
Call every lead first.
Every lead lands on its location's pipeline, ready to call, text or book.
The Workspace pipeline board for Northside: columns New Lead, Called, Trial Booked and Joined with a card per lead. A new lead arrives waiting for a call, is called from its card and dragged to Called, and another card moves from Trial Booked to Joined.
The speed to lead feed: the newest leads with how long each has waited for a first call against the contact target, amber while waiting, red past the target, green when called in time.
A browser call to Maya Thompson placed from a pipeline card: the call pill in the header shows the call's state, and the live transcript panel fills with both sides' words as they speak.
The Trials board: intros waiting on an outcome, today's intros with their class and instructor, and one intro being recorded as Showed.
Keep them on the mats.
New members and attendance read from PushPress or Mindbody, location by location.
Compare Locations: one matrix with marketing spend, new leads, cost per lead, trials booked and showed, new members, lead to member rate, CAC, churn rate and members at risk for each location.
The Retention queue on High Risk: members grouped by location, each with their last visit, days absent, their usual visits a week against the last three weeks, and Call and Text buttons.
Insights: findings from rules on your own data, such as more members at risk at one location, a trial show rate that fell at another, and leads waiting for a first call, each with the signal, the next step and who acknowledged it.
Compare Locations: one matrix with marketing spend, new leads, cost per lead, trials booked and showed, new members, lead to member rate, CAC, churn rate and members at risk for each location.
Google and Meta report a cost per lead. PushPress and Mindbody know who trains. Neither knows the other, so the join usually lives in a spreadsheet built by hand. MaverStudio makes that join lead by lead, at every location.
Why MaverStudio exists
Fits how your gyms already run
Call. Text. Book.
Workspace
The CRM your front desk works in.
Pipelines, contacts, two-way texts and a browser phone that records every call, one workspace per location. Your front desk reaches the Workspace and nothing else, never your spend or reports.
The Workspace pipeline board for Northside: columns New Lead, Called, Trial Booked and Joined with a card per lead. A new lead arrives waiting for a call, is called from its card and dragged to Called, and another card moves from Trial Booked to Joined.
Your data, kept separate and secure.
Each customer’s records are walled off in the database, and every key you connect is encrypted.
Your data is never pooled with another customer’s, and never sold.
Isolated per customer
Postgres row-level security keys each of your records to your organization, so another customer's session cannot read them.
Provider keys sealed
The keys for your ad, gym software and phone accounts are encrypted at rest with AES-256-GCM and never shown back.
Roles and location access
Four roles (Owner, Manager, Marketing and Regular), access you can limit by location, and a record of every permission change.
Audited support access
When our team signs in to help, an audit entry is written first, the session ends after 60 minutes and your app shows a banner.
Connects the tools
your gyms already run
Gym software and GoHighLevel events arrive as they happen. Meta spend lands hourly, and Google Ads within the hour.
See all integrations
Your desk, on a phone
The Workspace runs in the phone's browser, with nothing to install from an app store.
- Board, contacts, inbox and calls in a bottom bar
- Call rings your own cell from the location's line
- One stage at a time, filters a tap away
Capture every lead
your way.
Questions owners ask
before a demo
It connects your ads, website, CRM and gym software, so you can follow every lead from the campaign that produced it to the intro class and the membership. It also gives your front desk a Workspace to call, text and book those leads, one location at a time.
No. MaverStudio reads from your gym software. Members, billing, class schedules and door access stay exactly where they are, and each location connects its own account with its own credentials.
PushPress and Mindbody for gym software, Google Ads and Meta (Facebook and Instagram) for ads, GoHighLevel for forms, pipelines and calendars, and Twilio for the Workspace's calls and texts. We do not connect other gym software today. See all integrations.
Yes. We read your forms, contacts, pipelines and calendars. Card moves made in the Workspace are written back to GoHighLevel, and so are Calendar bookings at locations that switch it on. PushPress Grow runs on GoHighLevel, so it connects the same way.
One rule, applied the same way on every screen: a measured ad click first, then what the person told you, then the website form. A lead with neither a click nor an answer is shown as No source recorded. We never guess a campaign. How attribution works.
No. When your gym software or CRM sends us somebody who is already a member at that location, no lead is opened, so your own roster never inflates the funnel.
Pipelines, contacts, a text inbox, a browser phone with recording and live transcript, phone numbers, and a calendar for GoHighLevel locations. It is an add-on priced with your plan, software only: calls and texts are billed by your own Twilio account. See pricing.
No. The front-desk role, Regular, reaches the Workspace and nothing else, and that is enforced on the server. You choose which locations each person can open and which locations' calls ring them.
No. Insights are plain rules that run on thresholds you set in Settings, and each finding names what it fired on. The only speech technology in the product is call transcription, which runs on Twilio's speech-to-text.
No. Plans are month to month for each location, paid by card or bank debit through Stripe, and you cancel by email before the next renewal. Ad spend is never billed through us: Google and Meta charge your ad accounts directly.
Rules, not guesses,
on your own thresholds
Insights
Plain rules flag what changed, by how much, and the next step.
- 12 leads waiting more than 2 hours for first contactCritical
- Mesa has 4 intros with no outcome recordedWarning
- Harbor's trial show rate fell 18% vs the previous periodWarning