Critical·Harbor2h ago
3 more members at risk than 30 days ago
Next step Have a coach call the three before the week is out.
30d ago4
now7
+3 membersAt stake 7 membersAcknowledged by Jordan R.Open retention
Campaign to member, every location
Join Google Ads, Meta, your website and your gym software, then see which campaigns produce trials, members and members who keep training.
The Overview screen: marketing spend, contacts, new members and CAC for the period, then leads, trials, new members, spend and CAC for each location.
Source: Google
Trial showed
Now a member
Works with the systems your gyms run
Every number,
from the first click to the mat.
Three questions every gym owner asks, answered from the same data, with one rule for where each lead came from.
Where leads come from
Every lead traced to the campaign, ad and keyword its click carried, or filed honestly as unknown.
Who becomes a member
Lead to trial to show to member, per location, with every step's numerator and denominator in view.
Who keeps training
Each member judged against their own attendance habit, with the people to call on one queue.
Everything between the ad
and the membership
One member's journey: a Google Ads click on the keyword bjj near me, the landing page that kept the click, the lead, the intro class they showed up to, and the membership.
Every lead, traced to its click
The snippet and our landing pages keep each click's identifiers, so a form on Thursday still joins Monday's ad.
- Campaign, ad group, keyword and ad on every lead
- First and last touch kept on your own domain
- Landing pages that post straight into your funnel
One member's journey: a Google Ads click on the keyword bjj near me, the landing page that kept the click, the lead, the intro class they showed up to, and the membership.
Spend measured against members
Drill from channel to campaign to ad group to keyword, with spend, leads, trials, members and CAC on every row.
- Google Ads within the hour, Meta spend hourly
- Ad calls and site phone taps counted as contacts
- Retainers and sponsorships added to the same spend
The Marketing drilldown: Google Ads opens into its campaigns, a campaign into its ad groups, an ad group into its keywords, each with spend, leads, cost per lead, members and CAC.
The funnel, location by location
Leads, trials, shows and new members for each location, with step rates you can check against the counts behind them.
- Lead → Trial, Trial → Show, Show → Member
- Each person counted once, at their furthest outcome
- Compare Locations on the same ten measures
Compare Locations: one matrix with marketing spend, new leads, cost per lead, trials booked and showed, new members, lead to member rate, CAC, churn rate and members at risk for each location.
Every intro and how it ended
Today's intros, the ones still waiting on an outcome, and what was recorded, with Showed or No show one click away.
- Outcomes by class and by coach
- Reschedule to another class or time
- Unmarked intros flagged before they skew the show rate
The Trials board: intros waiting on an outcome, today's intros with their class and instructor, and one intro being recorded as Showed.
Members drifting, before they cancel
The last three weeks of attendance against each member's own previous nine, with the people to call on a queue.
- Healthy, Watch, At Risk, High Risk and No data
- Thresholds you set in Settings
- Phone, Call and Text on every row
The Retention queue on High Risk: members grouped by location, each with their last visit, days absent, their usual visits a week against the last three weeks, and Call and Text buttons.
Rules that say what changed
Plain rules check your data against your thresholds and name what changed, by how much, and the next step.
- Critical, Warning and Info, never a black box
- Goals for new leads and new members, with pace
- A data health alert when a source goes quiet
Insights: findings from rules on your own data, such as more members at risk at one location, a trial show rate that fell at another, and leads waiting for a first call, each with the signal, the next step and who acknowledged it.
Goals: new leads and new members for each location and for the account, each with progress against its target, a marker for where it should be today, and whether it is ahead of pace, on pace or behind.
Numbers you can defend
in a staff meeting
One rule decides every source
Google, Meta, Referral, Website: every lead is filed once, by one rule, and every screen shows the same answer.
- A measured click outranks what a person says
- No click and no answer reads No source recorded
- Family members inherit the source of whoever registered them
A Workspace pipeline card for Dana Brooks: a follow-up due at 4:30 PM counts down, turns red as Overdue, and is dismissed.
Built for more than one location
Each location keeps its own gym software, credentials, timezone and team, and you read them together or one at a time.
- Every “today” is the location's own clock
- Compare Locations on one matrix
- Access set per person and per location
Compare Locations: one matrix with marketing spend, new leads, cost per lead, trials booked and showed, new members, lead to member rate, CAC, churn rate and members at risk for each location.
Screens that keep themselves current
When a lead arrives or a card moves, every open screen that shows it redraws on its own. Nobody presses refresh.
- Gym software and CRM events arrive as they happen
- Every delivery stored before it is processed
- Sync history on every integration
The Integrations screen: PushPress, Mindbody and GoHighLevel per location, Google Ads, Meta Ads, website tracking and Twilio, each with its status and the time of its last sync.
Up and running in three steps
01
The Integrations screen: PushPress, Mindbody and GoHighLevel per location, Google Ads, Meta Ads, website tracking and Twilio, each with its status and the time of its last sync.
Connect your sources
Connect PushPress or Mindbody for each location, paste a script into Google Ads and add a token from Meta.
02
A landing page on a phone: a visitor fills in name, phone and email, answers whether they have trained before and sends it, and the lead arrives in MaverStudio with its source and page kept.
Capture every lead
Add our snippet to your website, or have our team build landing pages on your own domain.
03
Read the funnel
See campaign to lead to trial to member for each location, on screens that update themselves.
Who the Growth Platform is built for
Every location's funnel on one login
Compare locations on the same ten measuresSpeed to lead per location, live on the Overview
Built to keep
each gym's data
its own
Read how we protect your data- Isolated per customerRow-level security ties every table to your account.
- Keys encrypted at restProvider credentials sealed with AES-256-GCM, never shown back.
- Audited support accessSixty-minute sessions, a banner on screen, every action logged.
- Backed up nightlyOff-server backups, checked by an automated restore drill.
Access
- Four roles: Owner, Manager, Marketing, Regular
- Location access set person by person
- Front desk reaches only the Workspace
- Every permission change kept on record
Privacy and security
- Passwords hashed with bcrypt
- Every webhook verified and stored verbatim
- TLS end to end, no open inbound ports
- Text consent proof kept per entry
- Your data is never pooled or sold
- You own your data, calls and texts included
QUESTIONS OWNERS ASK
The questions it was built to answer
Explore more on growing a gym
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A lead clicks your ad on Monday and fills in the form on Thursday. Unless the click survived, the campaign gets no credit. Here is how to follow it.
Read more: Why cost per lead misleads gyms, and what to watch insteadWhy cost per lead misleads gyms, and what to watch instead
A campaign can win on cost per lead and lose on members. Here is how to read your ads by what a new member actually cost.
Read more: Speed to lead for gyms: how to measure the first call honestlySpeed to lead for gyms: how to measure the first call honestly
The best time to call a new lead is while they are still holding their phone. Here is how to measure your first call honestly and make it someone's job.
Read more: Why booked intro classes go empty, and what to do about itWhy booked intro classes go empty, and what to do about it
A booked intro that nobody shows up to costs a coach's time and a lead's goodwill. Here is how to measure no-shows properly and cut them down.
Read more: Spot members drifting away by watching attendance, not billingSpot members drifting away by watching attendance, not billing
By the time a member asks to cancel, the decision is weeks old. Their check-ins told you first. Here is how to read them, member by member.
Read more: Multi-location gym reporting: compare every location on the same termsMulti-location gym reporting: compare every location on the same terms
Three locations, three logins, maybe two gym systems and a spreadsheet on the first Monday of the month. Here is how to compare them fairly.
Growth Platform
questions, answered
PushPress and Mindbody today, each connected per location with its own credentials. We read members, memberships and plans, check-ins and intro appointments. Your billing, class schedule and door access stay where they are. We do not connect other gym software today.
For Google Ads you paste a script we generate into your account, under Tools, Bulk actions, Scripts. There are no sign-in approvals, and data arrives within the hour. For Meta you add a system-user token from your own Business portfolio and your ad account ID; spend is read hourly, and Lead Ads forms arrive as they are sent or on a 15-minute sweep.
Yes, when the click carried Google's or Meta's identifier, which our snippet and landing pages capture. Otherwise the lead is filed under what the person told you, or as No source recorded. We never guess.
The click is kept on your own domain, in the browser and in two first-party cookies shared with your landing pages, and it is joined to the lead when the form arrives.
Spend, cost per lead, cost per contact and CAC, the cost of each new member. Those are the only money figures on screen today, and retention is sized in members.
Yes. Enter retainers, sponsorships and event costs against a channel, and optionally a location, for the dates they covered. They are prorated by day into the same spend, so cost per lead and CAC include them. A CSV import is there for a batch.
Each member's last three weeks of attendance are compared with their own previous nine weeks, plus the days since their last visit. Absence windows, ratio cutoffs and the tenure and baseline floors are settings. A member we cannot judge is marked No data and never counted at risk.
Yes. Everything is per location. The roll-up and Compare Locations start to matter once you run two or more.
Yes. Set new leads and new members for a location or for the whole account, and see pace against the calendar: Ahead, On track or Behind.
No. Results depend on your budget, your offer, your follow-up and your market. What the platform does is show, location by location, which campaigns produce trials and members.