Critical·Northsidenow
6 leads waiting more than 2 hours for first contact
Next step Call them now, oldest first.
over 2h6 leads
Acknowledged by Jordan R.Open the pipeline
Rules that flag what changed
Plain rules check your leads, intros, members and data sources against thresholds you set, then say what changed, by how much, and the next step.
Insights: findings from rules on your own data, such as more members at risk at one location, a trial show rate that fell at another, and leads waiting for a first call, each with the signal, the next step and who acknowledged it.
New members · Northside
- Progress14 of 20
- PaceAhead of pace
Checks the data from
- In Settings, Rules.
- 4
rule cards - Critical, Warning, Info.
- 3
severities - Ahead, On pace, Behind.
- 3
paces - Plain rules only.
- 0
language models
The rules watch the funnel,
you decide what counts
Insights and Goals read the same numbers as every other screen, so each finding points at real people.
Insights & Goals
Plain rules on your thresholds that flag what changed and what to do next, plus goals with pace.
Retention
Members training less than their own habit, on a daily queue with the reason and the phone number to call.
Funnel Analytics
Lead to trial to show to member for each location, with the counts behind every rate printed beside it.
What the rules
watch for you
Book a demoInsights: findings from rules on your own data, such as more members at risk at one location, a trial show rate that fell at another, and leads waiting for a first call, each with the signal, the next step and who acknowledged it.
Insights: findings from rules on your own data, such as more members at risk at one location, a trial show rate that fell at another, and leads waiting for a first call, each with the signal, the next step and who acknowledged it.
Insights: findings from rules on your own data, such as more members at risk at one location, a trial show rate that fell at another, and leads waiting for a first call, each with the signal, the next step and who acknowledged it.
Last delivery
Google Ads · Harbor6 hours ago
Mindbody · MesaJust now
GoHighLevel · Lakeview12 min ago
Leads and intros
Leads waiting too long for a first call, a show rate that fell, a no-show rate running high, and intros nobody has marked yet.Insights: findings from rules on your own data, such as more members at risk at one location, a trial show rate that fell at another, and leads waiting for a first call, each with the signal, the next step and who acknowledged it.
Members and spend
Attendance dropping at a location, more members at risk than a month ago, and cheap leads that never become members.Insights: findings from rules on your own data, such as more members at risk at one location, a trial show rate that fell at another, and leads waiting for a first call, each with the signal, the next step and who acknowledged it.
Data health
A location that stopped sending Google Ads data, Mindbody deliveries that lapsed, a GoHighLevel sweep that stalled, or texts that need attention.Insights: findings from rules on your own data, such as more members at risk at one location, a trial show rate that fell at another, and leads waiting for a first call, each with the signal, the next step and who acknowledged it.
Last delivery
- Google Ads · Harbor6 hours ago
- Mindbody · MesaJust now
- GoHighLevel · Lakeview12 min ago
Why plain rules, not a model
You can read the math
Each finding says what it fired on, how much it moved against the previous period, and what to do next.
- A title, a size and a next step on every finding
- Sized in members, never in dollars
- Acknowledged, Dismissed or Resolved, with who and when
Insights: findings from rules on your own data, such as more members at risk at one location, a trial show rate that fell at another, and leads waiting for a first call, each with the signal, the next step and who acknowledged it.
Your thresholds, used on the next check
Settings, Rules has one card each for retention risk, insight thresholds, coaching and duplicates, and the rules read what you type there.
- Absence windows and ratio cutoffs
- A first-contact target you choose, in hours
- How closely duplicates must match
Settings · Rules
- Retention risk7, 14, 21 days
- Insight thresholds
- Coaching comparisons
- Duplicate detection
Goals with pace, not just totals
Set new-lead and new-member goals per location or for the account, and see pace against the calendar, not only the final count.
- Ahead of pace, On pace or Behind pace
- Per location or account-wide
- Counted from the same funnel
Goals: new leads and new members for each location and for the account, each with progress against its target, a marker for where it should be today, and whether it is ahead of pace, on pace or behind.
From your data to a next step
01
Settings
- At Risk after14 days
- Contact target1 hour
Set your thresholds
Type the absence windows, ratios and targets that matter to you, once, in Settings.
02
Insights
- Critical1
- Warning3
- Info2
The rules run
Each check reads your leads, intros, members and data sources against those numbers, location by location.
03
6 leads waiting over 2h
- Dismissed
- ResolvedSam · Oct 9
Act, then close it
Work the next step, then mark the finding Acknowledged, Dismissed or Resolved, with your name on it.
Who Insights and Goals
are built for
What changed this period, in one list
Goals with pace for every locationA warning when a data source goes quiet
Questions owners ask
What the rules answer on screen
Built to keep
each gym's data
its own
Read how we protect your data- Isolated per customerRow-level security ties every table to your account.
- Keys encrypted at restProvider credentials sealed with AES-256-GCM, never shown back.
- Audited support accessSixty-minute sessions, a banner on screen, every action logged.
- Backed up nightlyOff-server backups, checked by an automated restore drill.
Access
- Four roles: Owner, Manager, Marketing, Regular
- Location access set person by person
- Front desk reaches only the Workspace
- Every permission change kept on record
Privacy and security
- Passwords hashed with bcrypt
- Every webhook verified and stored verbatim
- TLS end to end, no open inbound ports
- Text consent proof kept per entry
- Your data is never pooled or sold
- You own your data, calls and texts included
Explore more on gym metrics
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A cheap lead who never books an intro costs more than it looks. What to read beside CPL instead.
Read more: Spot members drifting away by watching attendance, not billingSpot members drifting away by watching attendance, not billing
Judge each member against their own training habit, not a gym average, and call the right people first.
Read more: Why booked intro classes go empty, and what to do about itWhy booked intro classes go empty, and what to do about it
Unmarked intros make every show rate wrong. How to record outcomes so the board tells you the truth.
Read more: Speed to lead for gyms: how to measure the first call honestlySpeed to lead for gyms: how to measure the first call honestly
How long new leads wait for a first call, how to measure it fairly, and where the minutes go.
Read more: Multi-location gym reporting: compare every location on the same termsMulti-location gym reporting: compare every location on the same terms
One login, one rule for every number, and a matrix that compares locations on the same terms.
Read more: How to track a gym lead from the first ad click to membershipHow to track a gym lead from the first ad click to membership
Follow one click from a Google ad through a form, an intro class and a first membership, step by step.
Questions about Insights and Goals
No. Insights are plain rules that run against your data on thresholds you set, and each finding names what it fired on. No language model is involved.
Leads waiting too long for a first contact, a trial show rate that fell, a high no-show rate, intros with no outcome recorded, a drop in average attendance, members at risk now and against thirty days ago, cheap-CPL campaigns with zero members or a far higher CAC, a keyword whose CPL jumped, and data health checks for Google Ads, Mindbody, GoHighLevel and texts.
Yes. Settings, Rules has a card each for retention risk, insight thresholds, coaching comparisons and duplicate detection, and the rules use what you type there from the next check on. The first-contact target, in hours, is a setting of its own.
Because a finding is about people: the leads waiting, the intros unmarked, the members drifting. Findings are sized in members, never in dollars.
A data health finding names the location and the source, such as no Google Ads data for some hours, Mindbody deliveries that lapsed or a GoHighLevel sweep that stalled.
New leads and new members, for one location or the whole account. Each goal shows pace against the calendar: Ahead of pace, On pace or Behind pace.
Yes. Mark it Acknowledged, Dismissed or Resolved; each state records who set it and when, and the Dismissed and Resolved views keep them.