Critical·Harbor1h ago
38 cheap leads, no member yet
Next step Shift budget toward the campaigns that convert, or fix this one's follow-up.
38 leads
Acknowledged by Jordan R.Open marketing
Meta campaigns, ad sets and Lead Ads forms
Connect with a system-user token from your own Business portfolio. Spend is read every hour, and Lead Ads form entries arrive in real time where the Page grants access.
- Your token, your portfolio
- Connected once, mapped to locations
Connecting Meta Ads: a system-user token from your own Business portfolio and the Ad account ID, spend read 22 minutes ago, and a new Lead Ads entry arriving for Eastgate.
Lead Ads · new entry · Eastgate
Why and how to connect MaverStudio with Meta Ads
A token from your own portfolio
Generate a system-user token in your own Business portfolio and enter it with your Ad account ID. The token is sealed and never shown back.
- Generate a system-user token in your Business portfolio
- Enter it with your Ad account ID
- Map the ad account to its locations
Spend and results, every hour
Campaigns, ad sets, ads and their daily spend and performance are read every hour, so cost per lead and CAC stay current through the day.
- Campaigns, ad sets and ads
- Daily spend and performance
- CPL and CAC on every node
The Marketing drilldown on Meta: Meta Ads opens into its campaigns, a campaign into its ad groups, an ad group into its ads, each with spend, leads, cost per lead, members and CAC.
Lead Ads as they come in
Instant Forms entries arrive by webhook in real time where the Page grants access, or through a 15-minute sweep for active campaigns.
- Real-time webhook with Page access
- A 15-minute sweep for active campaigns
- Each entry opens a lead with its source
A Workspace pipeline card for Marcus Hill, a new lead whose wait for a first call shows in red until somebody presses Call.
Why connect Meta Ads here
Cheap leads, checked
A campaign with a low cost per lead and no members gets flagged, so cheap leads are judged by who actually joins.
Insights: findings from rules on your own data, such as more members at risk at one location, a trial show rate that fell at another, and leads waiting for a first call, each with the signal, the next step and who acknowledged it.
Clicks and answers both count
A measured fbclid click files as Meta, and so does a person who says they found you on Facebook or Instagram.
fbclid kept with the form
Nothing sent back to Meta
We read from Meta and send nothing to its API. On our thank-you pages, the Meta pixel's Lead event fires in the browser.
A landing page on a phone: a visitor fills in name, phone and email, answers whether they have trained before and sends it, and the lead arrives in MaverStudio with its source and page kept.
Meta Ads at a glance
What we read
Campaigns, ad sets, ads, daily spend, Lead Ads entries
What we write
Nothing to Meta's API
How fast
Spend hourly; Lead Ads in real time or every 15 minutes
How it connects
A system-user token and your Ad account ID