Lead to member, location by location

Leads, intro classes, shows and new members for every location, with each step's rate and the counts behind it, on screens that update themselves.

Book a demo Explore the platform

2JR

Overview

Sep 13 to Oct 12All locations

Marketing Spend$8,4206.2%from $8,975$41.89 per contact

Contacts20112.3%from 179142 leads · 38 ad calls · 21 site taps

New Members378.8%from 34

CAC$227.5713.8%from $263.97

The period in numbers

Location	Leads	Ad calls	Site phone taps	Contacts	Trials					New members	Spend	CAC	Cost per contact
Location	Leads	Ad calls	Site phone taps	Contacts	Location	Leads	Contacts	TrialsTotal	Showed	New members	Spend	CAC	Cost per contact	No show	Cancelled	No outcome	Members	Spend	CAC
Northside	52	14	8	74	31	22	5	2	2	14	$3,120	$222.86	$42.16
Harbor	38	11	6	55	22	14	5	1	2	9	$2,480	$275.56	$45.09
Mesa	29	7	4	40	17	9	6	1	1	6	$1,610	$268.33	$40.25
Lakeview	23	6	3	32	14	11	1	1	1	8	$1,210	$151.25	$37.81

All locations	142	38	21	201	84	56	17	5	6	37	$8,420	$227.57	$41.89

Northside, step by step

Lead → Trial60% · 31 of 52
Trial → Show71% · 22 of 31
Show → Member64% · 14 of 22

Reads the funnel from

Each with its counts.: 3
step rates
In Compare Locations.: 10
measures
For every location.: 1
login
Screens redraw themselves.: 0
refreshes needed

The funnel in the middle,
tied to both ends

Funnel Analytics reads the same leads as Attribution and the same members as Retention, so the screens agree.

Overview

All locations

Marketing Spend$8,4206.2%from $8,975$41.89 per contact

Contacts20112.3%from 179142 leads · 38 ad calls · 21 site taps

New Members378.8%from 34

CAC$227.5713.8%from $263.97

The period in numbers

Location	Leads	Ad calls	Site phone taps	Contacts	Trials					New members	Spend	CAC	Cost per contact
Location	Leads	Ad calls	Site phone taps	Contacts	Location	Leads	Contacts	TrialsTotal	Showed	New members	Spend	CAC	Cost per contact	No show	Cancelled	No outcome	Members	Spend	CAC
Northside	52	14	8	74	31	22	5	2	2	14	$3,120	$222.86	$42.16
Harbor	38	11	6	55	22	14	5	1	2	9	$2,480	$275.56	$45.09
Mesa	29	7	4	40	17	9	6	1	1	6	$1,610	$268.33	$40.25
Lakeview	23	6	3	32	14	11	1	1	1	8	$1,210	$151.25	$37.81

All locations	142	38	21	201	84	56	17	5	6	37	$8,420	$227.57	$41.89

Funnel Analytics

Lead to trial to show to member for each location, with the counts behind every rate printed beside it.

A coach in a blue gi shakes hands with a first-time student in a new white gi at the edge of the mats.

Trials

All locations

Waiting on an outcome

When	Name	Location	Class · Instructor	Status	Actions
Thu, Oct 9 · 6:00 PM	Leah Kim	Northside	Adults Gi Fundamentals · Ana	BookedShowed	Record outcomeShowedNo show
Fri, Oct 10 · 7:00 PM	Chris Patel	Harbor	Adults No-Gi · Rafael	Booked	Record outcome

Today

When	Name	Location	Class · Instructor	Status
5:30 PM	Ethan Brooks	Mesa	Kids · Julia	Booked
6:00 PM	Grace Liu	Northside	Adults Gi Fundamentals · Ana	Booked
7:15 PM	Jamal Wright	Lakeview	Adults No-Gi · Leo	Cancelled

Recorded recently

1213

Trials

Every intro class in one board: who is coming, who showed, who did not, and the ones nobody marked.

A student in a blue gi checks in at a tablet kiosk while a coach in a black gi smiles beside him.

Retention

All locations

High Risk5At Risk20Watch18

Member	Last visit	Absent	Baseline	Last 3 weeks	Status	Phone
Northside3
Daniel OkaforNo visit in 3+ weeks	Sep 18	24 days	3.4/wk	0.3/wk	High Risk	(312) 555-0148
Priya NairAttendance down 75%+ vs their own baseline	Oct 2	10 days	4.1/wk	0.9/wk	High Risk	(312) 555-0172
Marcus BellNo visit in 3+ weeks	Sep 20	22 days	2.6/wk	0.0/wk	High Risk	(312) 555-0119
Harbor2
Sofia AlvarezNo visit in 3+ weeks	Sep 16	26 days	2.8/wk	0.0/wk	High Risk	(773) 555-0163
Tom BeckerAttendance down 75%+ vs their own baseline	Oct 5	7 days	3.0/wk	0.7/wk	High Risk	(773) 555-0135

DODaniel OkaforRinging…0:09

Retention

Members training less than their own habit, on a daily queue with the reason and the phone number to call.

Every step from lead to member,
at every location

Overview

All locations

Marketing Spend$8,4206.2%from $8,975$41.89 per contact

Contacts20112.3%from 179142 leads · 38 ad calls · 21 site taps

New Members378.8%from 34

CAC$227.5713.8%from $263.97

The period in numbers

Location	Leads	Ad calls	Site phone taps	Contacts	Trials					New members	Spend	CAC	Cost per contact
Location	Leads	Ad calls	Site phone taps	Contacts	Location	Leads	Contacts	TrialsTotal	Showed	New members	Spend	CAC	Cost per contact	No show	Cancelled	No outcome	Members	Spend	CAC
Northside	52	14	8	74	31	22	5	2	2	14	$3,120	$222.86	$42.16
Harbor	38	11	6	55	22	14	5	1	2	9	$2,480	$275.56	$45.09
Mesa	29	7	4	40	17	9	6	1	1	6	$1,610	$268.33	$40.25
Lakeview	23	6	3	32	14	11	1	1	1	8	$1,210	$151.25	$37.81

All locations	142	38	21	201	84	56	17	5	6	37	$8,420	$227.57	$41.89

Each person counted once

Overview

All locations

Marketing Spend$8,4206.2%from $8,975$41.89 per contact

Contacts20112.3%from 179142 leads · 38 ad calls · 21 site taps

New Members378.8%from 34

CAC$227.5713.8%from $263.97

The period in numbers

Location	Leads	Ad calls	Site phone taps	Contacts	Trials					New members	Spend	CAC	Cost per contact
Location	Leads	Ad calls	Site phone taps	Contacts	Location	Leads	Contacts	TrialsTotal	Showed	New members	Spend	CAC	Cost per contact	No show	Cancelled	No outcome	Members	Spend	CAC
Northside	52	14	8	74	31	22	5	2	2	14	$3,120	$222.86	$42.16
Harbor	38	11	6	55	22	14	5	1	2	9	$2,480	$275.56	$45.09
Mesa	29	7	4	40	17	9	6	1	1	6	$1,610	$268.33	$40.25
Lakeview	23	6	3	32	14	11	1	1	1	8	$1,210	$151.25	$37.81

All locations	142	38	21	201	84	56	17	5	6	37	$8,420	$227.57	$41.89

Show → Member

Northside64% · 14 of 22
Harbor64% · 9 of 14
Mesa67% · 6 of 9
Lakeview73% · 8 of 11

Overview

All locations

Marketing Spend$8,4206.2%from $8,975$41.89 per contact

Contacts20112.3%from 179142 leads · 38 ad calls · 21 site taps

New Members378.8%from 34

CAC$227.5713.8%from $263.97

The period in numbers

Location	Leads	Ad calls	Site phone taps	Contacts	Trials					New members	Spend	CAC	Cost per contact
Location	Leads	Ad calls	Site phone taps	Contacts	Location	Leads	Contacts	TrialsTotal	Showed	New members	Spend	CAC	Cost per contact	No show	Cancelled	No outcome	Members	Spend	CAC
Northside	52	14	8	74	31	22	5	2	2	14	$3,120	$222.86	$42.16
Harbor	38	11	6	55	22	14	5	1	2	9	$2,480	$275.56	$45.09
Mesa	29	7	4	40	17	9	6	1	1	6	$1,610	$268.33	$40.25
Lakeview	23	6	3	32	14	11	1	1	1	8	$1,210	$151.25	$37.81

All locations	142	38	21	201	84	56	17	5	6	37	$8,420	$227.57	$41.89

Drop-in · not a new member

Start date from the contract

Compare Locations

4 locations

Metric	Northside	Harbor	Mesa	Lakeview
Marketing Spend	$3,120	$2,480	$1,610	$1,210
New Leads	52	38	29	23
CPL	$60.00	$65.26	$55.52	$52.61
Trials Booked	31	22	17	14
Trials Showed	22	14	9	11
New Members	14	9	6	8
Lead → Member	21.2%	18.4%	13.8%	26.1%
CAC	$222.86	$275.56	$268.33	$151.25
Churn Rate	2.1%	3.4%	4.8%	1.9%
Members At Risk	6	7	9	3

2JR

Overview

Sep 13 to Oct 12Mesa

Overview

All locations

Marketing Spend$1,6106.2%from $8,975$40.25 per contact

Contacts4012.3%from 17929 leads · 7 ad calls · 4 site taps

New Members68.8%from 34

CAC$268.3313.8%from $263.97

The period in numbers

Location	Leads	Ad calls	Site phone taps	Contacts	Trials					New members	Spend	CAC	Cost per contact
Location	Leads	Ad calls	Site phone taps	Contacts	Location	Leads	Contacts	TrialsTotal	Showed	New members	Spend	CAC	Cost per contact	No show	Cancelled	No outcome	Members	Spend	CAC
Mesa	29	7	4	40	17	9	6	1	1	6	$1,610	$268.33	$40.25

All locations	29	7	4	40	17	9	6	1	1	6	$1,610	$268.33	$40.25

Mesa · its own clock

The period in numbers

For each location: leads, ad calls, site phone taps, contacts, trials, new members, spend, CAC and cost per contact.

Trials split into Showed, No show, Cancelled, No outcome
Each person counted once, at their furthest outcome
Against the previous period at the top

Overview

All locations

Marketing Spend$8,4206.2%from $8,975$41.89 per contact

Contacts20112.3%from 179142 leads · 38 ad calls · 21 site taps

New Members378.8%from 34

CAC$227.5713.8%from $263.97

The period in numbers

Location	Leads	Ad calls	Site phone taps	Contacts	Trials					New members	Spend	CAC	Cost per contact
Location	Leads	Ad calls	Site phone taps	Contacts	Location	Leads	Contacts	TrialsTotal	Showed	New members	Spend	CAC	Cost per contact	No show	Cancelled	No outcome	Members	Spend	CAC
Northside	52	14	8	74	31	22	5	2	2	14	$3,120	$222.86	$42.16
Harbor	38	11	6	55	22	14	5	1	2	9	$2,480	$275.56	$45.09
Mesa	29	7	4	40	17	9	6	1	1	6	$1,610	$268.33	$40.25
Lakeview	23	6	3	32	14	11	1	1	1	8	$1,210	$151.25	$37.81

All locations	142	38	21	201	84	56	17	5	6	37	$8,420	$227.57	$41.89

Each person counted once

Step rates you can check

Lead → Trial, Trial → Show and Show → Member for each location, each printed with its numerator and denominator.

No rate without the counts behind it
A dash where a rate cannot exist
The same leads as every other screen

Overview

All locations

Marketing Spend$8,4206.2%from $8,975$41.89 per contact

Contacts20112.3%from 179142 leads · 38 ad calls · 21 site taps

New Members378.8%from 34

CAC$227.5713.8%from $263.97

The period in numbers

Location	Leads	Ad calls	Site phone taps	Contacts	Trials					New members	Spend	CAC	Cost per contact
Location	Leads	Ad calls	Site phone taps	Contacts	Location	Leads	Contacts	TrialsTotal	Showed	New members	Spend	CAC	Cost per contact	No show	Cancelled	No outcome	Members	Spend	CAC
Northside	52	14	8	74	31	22	5	2	2	14	$3,120	$222.86	$42.16
Harbor	38	11	6	55	22	14	5	1	2	9	$2,480	$275.56	$45.09
Mesa	29	7	4	40	17	9	6	1	1	6	$1,610	$268.33	$40.25
Lakeview	23	6	3	32	14	11	1	1	1	8	$1,210	$151.25	$37.81

All locations	142	38	21	201	84	56	17	5	6	37	$8,420	$227.57	$41.89

Show → Member

Northside64% · 14 of 22
Harbor64% · 9 of 14
Mesa67% · 6 of 9
Lakeview73% · 8 of 11

Members counted honestly

A new member is a first membership, dated by its real start, and one-off visits like drop-ins never count as joins.

Mindbody contracts supply the real start date
Existing members never reopen as leads
Paused members still count as members

Overview

All locations

Marketing Spend$8,4206.2%from $8,975$41.89 per contact

Contacts20112.3%from 179142 leads · 38 ad calls · 21 site taps

New Members378.8%from 34

CAC$227.5713.8%from $263.97

The period in numbers

Location	Leads	Ad calls	Site phone taps	Contacts	Trials					New members	Spend	CAC	Cost per contact
Location	Leads	Ad calls	Site phone taps	Contacts	Location	Leads	Contacts	TrialsTotal	Showed	New members	Spend	CAC	Cost per contact	No show	Cancelled	No outcome	Members	Spend	CAC
Northside	52	14	8	74	31	22	5	2	2	14	$3,120	$222.86	$42.16
Harbor	38	11	6	55	22	14	5	1	2	9	$2,480	$275.56	$45.09
Mesa	29	7	4	40	17	9	6	1	1	6	$1,610	$268.33	$40.25
Lakeview	23	6	3	32	14	11	1	1	1	8	$1,210	$151.25	$37.81

All locations	142	38	21	201	84	56	17	5	6	37	$8,420	$227.57	$41.89

Drop-in · not a new member

Start date from the contract

Compare locations on equal terms

One matrix puts every location on the same ten measures, from spend and new leads to members at risk.

CPL, Lead → Member and CAC side by side
Trials booked and trials showed
Churn rate and members at risk

Learn more

Compare Locations

4 locations

Metric	Northside	Harbor	Mesa	Lakeview
Marketing Spend	$3,120	$2,480	$1,610	$1,210
New Leads	52	38	29	23
CPL	$60.00	$65.26	$55.52	$52.61
Trials Booked	31	22	17	14
Trials Showed	22	14	9	11
New Members	14	9	6	8
Lead → Member	21.2%	18.4%	13.8%	26.1%
CAC	$222.86	$275.56	$268.33	$151.25
Churn Rate	2.1%	3.4%	4.8%	1.9%
Members At Risk	6	7	9	3

A page for each location

Open any location for its own funnel and conversion steps, on its own clock and with its own gym software.

Every "today" is the location's own
Dates, location and program live in the link
Share a view and it opens the same

2JR

Overview

Sep 13 to Oct 12Mesa

Overview

All locations

Marketing Spend$1,6106.2%from $8,975$40.25 per contact

Contacts4012.3%from 17929 leads · 7 ad calls · 4 site taps

New Members68.8%from 34

CAC$268.3313.8%from $263.97

The period in numbers

Location	Leads	Ad calls	Site phone taps	Contacts	Trials					New members	Spend	CAC	Cost per contact
Location	Leads	Ad calls	Site phone taps	Contacts	Location	Leads	Contacts	TrialsTotal	Showed	New members	Spend	CAC	Cost per contact	No show	Cancelled	No outcome	Members	Spend	CAC
Mesa	29	7	4	40	17	9	6	1	1	6	$1,610	$268.33	$40.25

All locations	29	7	4	40	17	9	6	1	1	6	$1,610	$268.33	$40.25

Mesa · its own clock

Why these numbers hold up

A member is not a lead

Somebody already training at that location opens no lead, so your own roster never inflates the funnel.

The gym app's roster is never counted as leads
Members carry a Member chip in Contacts
Drop-ins and visits never count as new members

Member

Screens that move on their own

A new lead, a card move or a recorded intro redraws every open screen that shows it. Nobody presses refresh.

Gym software and CRM events arrive as they happen
Meta spend hourly, Google Ads within the hour
Every delivery stored before it is processed

Integrations

8 connected

PushPressNorthside
Connected
Last sync
Oct 12, 9:41 AMOct 12, 9:42 AM
PushPressHarbor
Connected
Last sync
Oct 12, 9:40 AM
MindbodyMesa
Connected
Last sync
Oct 12, 9:38 AMOct 12, 9:42 AM
GoHighLevelLakeview
Connected
Last sync
Oct 12, 9:36 AM
Google Ads
Receiving
Last delivery
38 minutes agoJust now
Meta Ads
Connected
Last sync
Oct 12, 9:00 AM
Website tracking
Connected
Last sync
Oct 12, 9:41 AM
Twilio
Connected
Last sync
Oct 12, 9:12 AM

Views you can share

Dates, location and program live in the page's link, so a view you send opens exactly as you saw it.

Presets and custom date ranges
Step back and forward through periods
One location or all of them

2JR

Overview

Sep 13 to Oct 12All locations

Marketing Spend$8,4206.2%from $8,975$41.89 per contact

Contacts20112.3%from 179142 leads · 38 ad calls · 21 site taps

New Members378.8%from 34

CAC$227.5713.8%from $263.97

The period in numbers

Location	Leads	Ad calls	Site phone taps	Contacts	Trials					New members	Spend	CAC	Cost per contact
Location	Leads	Ad calls	Site phone taps	Contacts	Location	Leads	Contacts	TrialsTotal	Showed	New members	Spend	CAC	Cost per contact	No show	Cancelled	No outcome	Members	Spend	CAC
Northside	52	14	8	74	31	22	5	2	2	14	$3,120	$222.86	$42.16
Harbor	38	11	6	55	22	14	5	1	2	9	$2,480	$275.56	$45.09
Mesa	29	7	4	40	17	9	6	1	1	6	$1,610	$268.33	$40.25
Lakeview	23	6	3	32	14	11	1	1	1	8	$1,210	$151.25	$37.81

All locations	142	38	21	201	84	56	17	5	6	37	$8,420	$227.57	$41.89

Link copied

Read from the tools
your gyms already use

Leads, intros and memberships are read from your gym software, your CRM and your ad accounts, location by location.

Gym software
CRM
Ads

How each step gets counted

01
A Workspace pipeline card for Maya Torres, a new lead whose wait for a first call shows in red until somebody presses Call.
Source: Google
Leads arrive
From your website, landing pages, Lead Ads, GoHighLevel and the front desk, each filed under one source.
02
Leah Kim · Thu, 6:00 PM
Adults Gi Fundamentals · Ana
Showed
No show
Intros get outcomes
Bookings come from your gym software or calendar, and Showed or No show is recorded in one click.
03
Grace Liu
Intro classShowed
MembershipStarted Oct 6
Now a member
Memberships close the loop
PushPress or Mindbody report the membership, dated by its real start, and the person's lead reads joined.

Who Funnel Analytics
is built for

A business owner works on a laptop at a sunny coffee shop table, a coffee cup beside her.

Every location's funnel on one screen

Compare Locations on ten measures

Each location on its own clock

Who Funnel Analytics
is built for

Every location's funnel on one screen
Compare Locations on ten measures
Each location on its own clock

Questions owners ask

What the funnel answers on screen

Compare Locations
Which location turns trials into members best?
Compare Locations puts every location on the same ten measures, Lead → Member included.
Overview
How many intros actually showed last month?
The Overview splits trials by outcome, each person counted once.
Locations
Why did new members dip at Mesa?
Mesa's own page shows each step, so you see whether leads, shows or joins fell.
Compare Locations
Which location turns trials into members best?
Compare Locations puts every location on the same ten measures, Lead → Member included.
Overview
How many intros actually showed last month?
The Overview splits trials by outcome, each person counted once.
Locations
Why did new members dip at Mesa?
Mesa's own page shows each step, so you see whether leads, shows or joins fell.
Compare Locations
Which location turns trials into members best?
Compare Locations puts every location on the same ten measures, Lead → Member included.
Overview
How many intros actually showed last month?
The Overview splits trials by outcome, each person counted once.
Locations
Why did new members dip at Mesa?
Mesa's own page shows each step, so you see whether leads, shows or joins fell.

Compare Locations
Which location turns trials into members best?
Compare Locations puts every location on the same ten measures, Lead → Member included.
Overview
How many intros actually showed last month?
The Overview splits trials by outcome, each person counted once.
Locations
Why did new members dip at Mesa?
Mesa's own page shows each step, so you see whether leads, shows or joins fell.
Compare Locations
Which location turns trials into members best?
Compare Locations puts every location on the same ten measures, Lead → Member included.
Overview
How many intros actually showed last month?
The Overview splits trials by outcome, each person counted once.
Locations
Why did new members dip at Mesa?
Mesa's own page shows each step, so you see whether leads, shows or joins fell.
Compare Locations
Which location turns trials into members best?
Compare Locations puts every location on the same ten measures, Lead → Member included.
Overview
How many intros actually showed last month?
The Overview splits trials by outcome, each person counted once.
Locations
Why did new members dip at Mesa?
Mesa's own page shows each step, so you see whether leads, shows or joins fell.

Overview
Are drop-ins counted as new members?
No. One-off visits never count as joins.
Overview
Can I send my manager this exact view?
Copy the link: dates, location and program travel with it.
Overview
How fast are we calling new leads?
The speed to lead panel beside the funnel shows each lead's wait and the median.
Overview
Are drop-ins counted as new members?
No. One-off visits never count as joins.
Overview
Can I send my manager this exact view?
Copy the link: dates, location and program travel with it.
Overview
How fast are we calling new leads?
The speed to lead panel beside the funnel shows each lead's wait and the median.
Overview
Are drop-ins counted as new members?
No. One-off visits never count as joins.
Overview
Can I send my manager this exact view?
Copy the link: dates, location and program travel with it.
Overview
How fast are we calling new leads?
The speed to lead panel beside the funnel shows each lead's wait and the median.

Overview
Are drop-ins counted as new members?
No. One-off visits never count as joins.
Overview
Can I send my manager this exact view?
Copy the link: dates, location and program travel with it.
Overview
How fast are we calling new leads?
The speed to lead panel beside the funnel shows each lead's wait and the median.
Overview
Are drop-ins counted as new members?
No. One-off visits never count as joins.
Overview
Can I send my manager this exact view?
Copy the link: dates, location and program travel with it.
Overview
How fast are we calling new leads?
The speed to lead panel beside the funnel shows each lead's wait and the median.
Overview
Are drop-ins counted as new members?
No. One-off visits never count as joins.
Overview
Can I send my manager this exact view?
Copy the link: dates, location and program travel with it.
Overview
How fast are we calling new leads?
The speed to lead panel beside the funnel shows each lead's wait and the median.

Built to keep
each gym's data
its own

Read how we protect your data

Isolated per customerRow-level security ties every table to your account.
Keys encrypted at restProvider credentials sealed with AES-256-GCM, never shown back.
Audited support accessSixty-minute sessions, a banner on screen, every action logged.
Backed up nightlyOff-server backups, checked by an automated restore drill.

Access

Four roles: Owner, Manager, Marketing, Regular
Location access set person by person
Front desk reaches only the Workspace
Every permission change kept on record

Privacy and security

Passwords hashed with bcrypt
Every webhook verified and stored verbatim
TLS end to end, no open inbound ports
Text consent proof kept per entry
Your data is never pooled or sold
You own your data, calls and texts included

Explore more on the gym funnel

Multi-location gym reporting: compare every location on the same terms
One login, one rule for every number, and a matrix that compares locations on the same terms.
Read more: Multi-location gym reporting: compare every location on the same terms
Why booked intro classes go empty, and what to do about it
Unmarked intros make every show rate wrong. How to record outcomes so the board tells you the truth.
Read more: Why booked intro classes go empty, and what to do about it
How to track a gym lead from the first ad click to membership
Follow one click from a Google ad through a form, an intro class and a first membership, step by step.
Read more: How to track a gym lead from the first ad click to membership
Speed to lead for gyms: how to measure the first call honestly
How long new leads wait for a first call, how to measure it fairly, and where the minutes go.
Read more: Speed to lead for gyms: how to measure the first call honestly
Why cost per lead misleads gyms, and what to watch instead
A cheap lead who never books an intro costs more than it looks. What to read beside CPL instead.
Read more: Why cost per lead misleads gyms, and what to watch instead
Spot members drifting away by watching attendance, not billing
Judge each member against their own training habit, not a gym average, and call the right people first.
Read more: Spot members drifting away by watching attendance, not billing

Questions about Funnel Analytics

The first membership of each person that starts in the period, dated by its real start. For Mindbody that start comes from the contract. One-off visits, such as a drop-in pass, never count as a new member.

No. Somebody who is already a member at that location opens no lead, so the funnel is not inflated by your gym app's roster appearing in your CRM.

Each person counts once, under their furthest trial outcome. That way Showed, No show, Cancelled and No outcome always add up to the Total.

Yes. Open screens redraw after each change, with no refresh. Each source arrives as fast as its provider allows: gym software and GoHighLevel events as they happen, Meta spend hourly, Google Ads within the hour.

Yes. Everything is per location. The roll-up and Compare Locations start to matter once you run two or more.

Yes, on the screens that offer it. The filter bar carries dates, location, and channel or program, and Attribution has a Program tab of its own.

Spend, cost per lead, cost per contact and CAC, the cost of each new member. Those are the only money figures on screen today, and retention is sized in members.

Every step from lead to member,
at every location

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Lead to member, location by location

The funnel in the middle, tied to both ends

Funnel Analytics

Trials

Retention

Every step from lead to member, at every location

The period in numbers

Step rates you can check

Members counted honestly

Compare locations on equal terms

A page for each location

Why these numbers hold up

A member is not a lead

Screens that move on their own

Views you can share

Read from the tools your gyms already use

How each step gets counted

Leads arrive

Intros get outcomes

Memberships close the loop

Who Funnel Analytics is built for

Who Funnel Analytics is built for

What the funnel answers on screen

Built to keep each gym's data its own

Access

Privacy and security

Explore more on the gym funnel

Multi-location gym reporting: compare every location on the same terms

Why booked intro classes go empty, and what to do about it

How to track a gym lead from the first ad click to membership

Speed to lead for gyms: how to measure the first call honestly

Why cost per lead misleads gyms, and what to watch instead

Spot members drifting away by watching attendance, not billing

Questions about Funnel Analytics

What counts as a new member?

Will our existing members show up as leads?

How are trials counted when a lead booked more than once?

Do the numbers update by themselves?

Does it work for a single location?

Can I filter by program?

Which cost figures does the funnel show?

Every step from lead to member, at every location

The funnel in the middle,
tied to both ends

Every step from lead to member,
at every location

Read from the tools
your gyms already use

Who Funnel Analytics
is built for

Who Funnel Analytics
is built for

Built to keep
each gym's data
its own

Every step from lead to member,
at every location