Attribution
Which keyword produced members last month, not just leads?
The Keyword tab shows leads, trials, members and CAC per keyword, for any dates.
Lead attribution down to the keyword
Know which campaign, ad and keyword produced each lead, then follow that person to the intro class and the membership. When there was no click, we say so.
One member's journey: a Google Ads click on the keyword bjj near me, the landing page that kept the click, the lead, the intro class they showed up to, and the membership.
Lead source
Source: Google
- First touchGoogle ad · Mon
- Last touchLanding page · Mon
Reads clicks and leads from
- To cut the same funnel.
- 11
dimensions - First and last, both kept.
- 2
touches per lead - Read by every screen.
- 1
source rule - Unknown stays unknown.
- 0
guessed sources
One platform,
every step from ad to member
Attribution is where the funnel starts: the same lead, with the same source, on every screen after it.
Lead Attribution
Every lead traced to the campaign, ad and keyword its click carried, or filed honestly as No source recorded.
Ad Performance
Spend, leads, CPL, trials, members and CAC for every Google and Meta campaign, ad group, keyword and ad.
Landing Pages
Pages on your own domain, built by our team for each location, that keep the click and record consent.
Every source,
measured the same way
Book a demoOne member's journey: a Google Ads click on the keyword bjj near me, the landing page that kept the click, the lead, the intro class they showed up to, and the membership.
gclid capturedA Workspace pipeline card for Ava Martinez, a new lead whose wait for a first call shows in red until somebody presses Call.
Lead form · Kids programA Workspace contact record for Sam Ortiz: the sign-up form, a call, texts both ways, an intro class booked and attended, and the membership that made them a member, each on the activity timeline.
Source
- Fix source
- Google
- Meta
- Referral
- Website
- Passing By
- Other
A Workspace contact record for Sam Ortiz: the sign-up form, a call, texts both ways, an intro class booked and attended, and the membership that made them a member, each on the activity timeline.
Source
- Fix source
- Google
- Meta
- Referral
- Website
- Passing By
- Other
Google clicks
Our snippet and landing pages keep gclid, gbraid and wbraid with the lead, so it lands on its campaign, ad group, keyword and ad.One member's journey: a Google Ads click on the keyword bjj near me, the landing page that kept the click, the lead, the intro class they showed up to, and the membership.
gclid capturedMeta clicks
A Meta click on your site or a Lead Ads form files the lead under Meta. So does a person who tells the desk Facebook or Instagram.A Workspace pipeline card for Ava Martinez, a new lead whose wait for a first call shows in red until somebody presses Call.
Lead form · Kids programWhat people tell you
Referrals, walk-ins and passers-by are filed by what the person says, picked at the desk. Anyone working the card can fix the source.A Workspace contact record for Sam Ortiz: the sign-up form, a call, texts both ways, an intro class booked and attended, and the membership that made them a member, each on the activity timeline.
Source
- Fix source
- Google
- Meta
- Referral
- Website
- Passing By
- Other
A Workspace contact record for Sam Ortiz: the sign-up form, a call, texts both ways, an intro class booked and attended, and the membership that made them a member, each on the activity timeline.
Source
- Fix source
- Google
- Meta
- Referral
- Website
- Passing By
- Other
Trace a lead yourself
Try a source
Book a demo- Google adAdults Gi | Search
- Keywordbjj near me
- Landing pagelp.yourgym.com/free-class
- LeadMaya Torres · Northside
Attribution that reaches
the membership
Feature
Ad platform reports
A monthly spreadsheet
Cost per lead by campaign
Yes
Yes
Partlybuilt by hand
A named lead behind each click
Yes
Nocounts, not people
Partlymatched by hand
Trials and members per campaign
Yes
Nostops at the click
Partlybuilt by hand
Costs that are not ads
Yes
No
Yes
Current without an export
Yes
Yes
No
Also in MaverStudio
A front-desk Workspace (add-on)
Yes
No
No
From click to member in three steps
01
index.html<script src="https://app.maverstudio.com/maver.js" data-token="YOUR_INTAKE_TOKEN" data-location="your-location-slug" defer></script>
Capture the click
The snippet on your site and our landing pages keep the click's identifiers and both touches, on your own domain.
02
A Workspace pipeline card for Maya Torres, a new lead whose wait for a first call shows in red until somebody presses Call.
Source: GoogleFile the lead once
One rule picks the source: a measured click, then what the person says, then the form. Every screen reads that answer.
03
- Trial ShowedAdults Gi Fundamentals
- Membership CreatedNow a member
Follow it to the mat
Trials and memberships from PushPress or Mindbody join the same person, so each campaign shows members, not just leads.
Who Lead Attribution
is built for
Which campaigns produce members, not only leads
One answer for a lead's source, on every screenLeads with no click shown as unknown, never guessed
Questions owners ask
What attribution answers on screen
Built to keep
each gym's data
its own
Read how we protect your data- Isolated per customerRow-level security ties every table to your account.
- Keys encrypted at restProvider credentials sealed with AES-256-GCM, never shown back.
- Audited support accessSixty-minute sessions, a banner on screen, every action logged.
- Backed up nightlyOff-server backups, checked by an automated restore drill.
Access
- Four roles: Owner, Manager, Marketing, Regular
- Location access set person by person
- Front desk reaches only the Workspace
- Every permission change kept on record
Privacy and security
- Passwords hashed with bcrypt
- Every webhook verified and stored verbatim
- TLS end to end, no open inbound ports
- Text consent proof kept per entry
- Your data is never pooled or sold
- You own your data, calls and texts included
Explore more on lead tracking
Read more: How to track a gym lead from the first ad click to membershipHow to track a gym lead from the first ad click to membership
Follow one click from a Google ad through a form, an intro class and a first membership, step by step.
Read more: Why cost per lead misleads gyms, and what to watch insteadWhy cost per lead misleads gyms, and what to watch instead
A cheap lead who never books an intro costs more than it looks. What to read beside CPL instead.
Read more: Multi-location gym reporting: compare every location on the same termsMulti-location gym reporting: compare every location on the same terms
One login, one rule for every number, and a matrix that compares locations on the same terms.
Read more: Speed to lead for gyms: how to measure the first call honestlySpeed to lead for gyms: how to measure the first call honestly
How long new leads wait for a first call, how to measure it fairly, and where the minutes go.
Read more: Why booked intro classes go empty, and what to do about itWhy booked intro classes go empty, and what to do about it
Unmarked intros make every show rate wrong. How to record outcomes so the board tells you the truth.
Read more: Spot members drifting away by watching attendance, not billingSpot members drifting away by watching attendance, not billing
Judge each member against their own training habit, not a gym average, and call the right people first.
Questions about Lead Attribution
Yes, when the click carried Google's or Meta's identifier, which our snippet and landing pages capture. That lead then shows its campaign, ad group, keyword and ad, and the trial and membership that followed. Otherwise it is filed under what the person told you, or as No source recorded.
The click is kept first party, in the browser and in two cookies on your own domain that your landing pages share. An ad click on Monday and a form on Thursday are still joined.
One rule, in one place: a measured Google or Meta click first, then what the person says (a friend, Facebook, walking past), then the website form when nothing above applies. Every screen reads the same answer, and a family member inherits the source of whoever registered them.
It reads No source recorded and is never assigned to a campaign. A person who says only "Google" files nowhere either, because that could mean an ad, a search or your Business Profile.
Yes. With
data-capture="auto" the snippet passively captures every form that asks for a name and an email or phone, without touching the form's own handler. Details on Website and API.Not through their APIs. Our landing pages fire your Google Ads tag and Meta pixel in the browser on the thank-you page, the same way your own site would.
No. Somebody who is already a member at that location opens no lead, so your roster never inflates the attribution.