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MaverStudio

Growth Platform

Campaign to member, every location

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Workspace

The CRM your front desk works in

Explore Workspace

Integrations

Your gym software, ads and phones

Explore integrations

Built for owners who want proof, not guesses

MaverStudio joins your Google and Meta ads, your website, GoHighLevel and your gym software, so you can follow every lead from the campaign to the membership, and give your front desk one place to call them.

One member's journey: a Google Ads click on the keyword bjj near me, the landing page that kept the click, the lead, the intro class they showed up to, and the membership.

Source: Google · Keyword: bjj near meNow a member

Works with the tools gyms already run

  • PushPress
  • Mindbody
  • GoHighLevel
  • Google Ads
  • Meta
  • Twilio
Same answer on every screen
1 rule
for every lead's source
Campaign, keyword, page, program
11 ways
to read your funnel
Each member against their habit
5 levels
of retention risk
Screens update by themselves
0 refreshes
to see a change

Examples

What MaverStudio catches, in four examples

Illustrative scenarios with made-up locations and numbers, each built from a screen the product really shows.

A coach in a blue gi kneels in front of a kids class; children in white gis with coloured belts raise their hands, laughing.Example

In this example, Northside's kids campaign on Meta brought 41 leads at $9 each, the cheapest in the account. None joined. A search campaign at $31 a lead produced five members.

A kids campaign with cheap leads and no new members

See Ad Performance

Example

41 leads at $9 each, and zero members

Insights compares each campaign's cost per lead with what it produced. A campaign that is cheap per lead and makes no members shows up as a finding with a next step.

See Insights & Goals
A front-desk staff member greets a mother and her son, who wears a white kids gi with a grey belt.Example

In this example, every new lead appears with a meter counting toward the contact target. Amber while waiting, red when late, green once called. The median wait reads 12 minutes.

A front desk that calls every new lead within minutes

See Speed to Lead

Example

Called in 6 minutes, and the owner can see it

Speed to lead times every new lead from arrival to the first call, against your own contact target. Leads typed in at the desk are left out, so walk-ins never count against anyone.

See Speed to Lead
Two adults train jiu-jitsu on blue mats, one in a white gi playing guard and one in a blue gi with a purple belt.Example

In this example, Dana trained 3.4 times a week for two months. Over the last three weeks it was 0.7, and 21 days since her last visit. She sat first on the Retention queue.

A member drifting from her own habit, caught early

See Retention

Example

21 days absent against a 3.4 a week habit

Each member is judged against their own last nine weeks, not a gym average. The people to call land on a queue, longest absence first, with a phone number and a Call button.

See Retention
A gym owner reviews numbers on a laptop at night in a small office beside the empty mats.Example

In this example, Northside runs PushPress and Harbor runs Mindbody. The owner reads both on one matrix for the same dates: leads, trials booked and showed, new members, CPL and CAC.

Three locations, two gym systems, one way to compare them

See Funnel Analytics

Example

Every location on one matrix, whatever it runs

Compare Locations lines up spend, leads, CPL, trials booked and showed, new members, lead to member, CAC, churn rate and members at risk, location by location.

See Funnel Analytics

  • Example

    Walk-ins that used to have no source

    In this example, a desk files every walk-in by asking what brought them in. Anyone working the card can correct a source later with Fix source.

    See Contacts

  • Example

    Thirty intros nobody marked

    In this example, a month of intros had no outcome recorded. The Trials board lists them, and one click marks each one Showed or No show.

    See Trials

  • Example

    An ad click on Monday, a form on Thursday

    In this example, a parent clicks an ad, leaves, and fills the form three days later. The click is kept on your own domain, so the lead still files under Google.

    See Lead Attribution

Questions owners ask

Ask the question, open the screen

Every lead accounted for
starts with one conversation

Want to know which of your ads bring members? Tell us about your locations and we will walk you through it.

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