Overview
How many people called from our Google ads last week?
Ad calls per campaign and ad group, on the Overview and in the drilldown.
Count the calls your ads bring
Google's ad calls and site phone taps sit beside your leads as contacts, with a cost per contact, and every call the desk takes is logged.
The Overview screen: marketing spend, contacts, new members and CAC for the period, then leads, trials, new members, spend and CAC for each location.
Northside call
Source: Google
- (312) 555-01470:42
- RecordingOn
Counts calls with
- Ad calls, taps and forms.
- 3
Google counts - Spend over every contact.
- 1
cost per contact - Missed calls included.
- Every
call logged - Tagged with its source.
- 1
line per page
Calls are leads too,
so we count them
Call Tracking adds the phone to the same funnel as your forms, so cost covers everyone who reached you.
Call Tracking
Google's counts of ad calls and site phone taps, added to your leads as contacts with a cost per contact.
Ad Performance
Spend, leads, CPL, trials, members and CAC for every Google and Meta campaign, ad group, keyword and ad.
Landing Pages
Pages on your own domain, built by our team for each location, that keep the click and record consent.
Every call,
counted where it started
Book a demoThe Marketing drilldown: Google Ads opens into its campaigns, a campaign into its ad groups, an ad group into its keywords, each with spend, leads, cost per lead, members and CAC.
Adults Gi | Search
Source: Google- Leads46
- Ad calls9
- Site phone taps14
- Lead forms3
- Contacts72
- Cost per contact$29.72
A browser call to Maya Thompson placed from a pipeline card: the call pill in the header shows the call's state, and the live transcript panel fills with both sides' words as they speak.
Source: MetaA browser call to Maya Thompson placed from a pipeline card: the call pill in the header shows the call's state, and the live transcript panel fills with both sides' words as they speak.
Source: Meta
Calls
- (312) 555-0163Missed · 9:14 AM
- (312) 555-0128Voicemail · 8:52 AM
- Maya ThompsonReceived · 8:40 AM
- Jordan EllisMade · 8:31 AM
Calls from ads
Google counts the calls placed from your ads and the taps on your site's phone number. We add them to your leads, per campaign and ad group.The Marketing drilldown: Google Ads opens into its campaigns, a campaign into its ad groups, an ad group into its keywords, each with spend, leads, cost per lead, members and CAC.
Adults Gi | Search
Source: Google- Leads46
- Ad calls9
- Site phone taps14
- Lead forms3
- Contacts72
- Cost per contact$29.72
Tracking lines
Give a landing page or program its own number from the Workspace's Numbers screen, tagged with a source, so its calls become that source's leads.Northside · Kids page lineA browser call to Maya Thompson placed from a pipeline card: the call pill in the header shows the call's state, and the live transcript panel fills with both sides' words as they speak.
Source: MetaNorthside · Kids page lineA browser call to Maya Thompson placed from a pipeline card: the call pill in the header shows the call's state, and the live transcript panel fills with both sides' words as they speak.
Source: MetaEvery call logged
Calls on the Workspace phone are logged from the first ring, missed calls and voicemails included, then recorded and transcribed live.Calls
- (312) 555-0163Missed · 9:14 AM
- (312) 555-0128Voicemail · 8:52 AM
- Maya ThompsonReceived · 8:40 AM
- Jordan EllisMade · 8:31 AM
How calls join the funnel
01
Adults Gi | Search
- Ad calls9
- Site phone taps14
- Lead forms3
Google counts the calls
Calls from ads, site phone taps and lead forms arrive with the rest of your Google Ads data, within the hour.
02
Kids page line
Source: Meta- Number(312) 555-0190
- LocationNorthside
- Landing page/kids-free-week
Your lines carry a source
Numbers you buy into your own Twilio account point at one location, and a landing page's line names its source.
03
Contacts
- Leads142
- Ad calls38
- Site phone taps21
- Contacts201
Contacts sit beside leads
The Overview and every campaign show contacts and a cost per contact, next to leads and CPL.
Who Call Tracking
is built for
Ad calls and site taps counted per campaign
A cost per contact beside cost per leadOne Contacts total on the Overview
Questions owners ask
What call tracking answers on screen
Built to keep
each gym's data
its own
Read how we protect your data- Isolated per customerRow-level security ties every table to your account.
- Keys encrypted at restProvider credentials sealed with AES-256-GCM, never shown back.
- Audited support accessSixty-minute sessions, a banner on screen, every action logged.
- Backed up nightlyOff-server backups, checked by an automated restore drill.
Access
- Four roles: Owner, Manager, Marketing, Regular
- Location access set person by person
- Front desk reaches only the Workspace
- Every permission change kept on record
Privacy and security
- Passwords hashed with bcrypt
- Every webhook verified and stored verbatim
- TLS end to end, no open inbound ports
- Text consent proof kept per entry
- Your data is never pooled or sold
- You own your data, calls and texts included
Explore more on calls and leads
Read more: Speed to lead for gyms: how to measure the first call honestlySpeed to lead for gyms: how to measure the first call honestly
How long new leads wait for a first call, how to measure it fairly, and where the minutes go.
Read more: How to track a gym lead from the first ad click to membershipHow to track a gym lead from the first ad click to membership
Follow one click from a Google ad through a form, an intro class and a first membership, step by step.
Read more: Why cost per lead misleads gyms, and what to watch insteadWhy cost per lead misleads gyms, and what to watch instead
A cheap lead who never books an intro costs more than it looks. What to read beside CPL instead.
Read more: Multi-location gym reporting: compare every location on the same termsMulti-location gym reporting: compare every location on the same terms
One login, one rule for every number, and a matrix that compares locations on the same terms.
Read more: Why booked intro classes go empty, and what to do about itWhy booked intro classes go empty, and what to do about it
Unmarked intros make every show rate wrong. How to record outcomes so the board tells you the truth.
Read more: Spot members drifting away by watching attendance, not billingSpot members drifting away by watching attendance, not billing
Judge each member against their own training habit, not a gym average, and call the right people first.
Questions about Call Tracking
They are Google's own counts, per campaign and ad group, read with the rest of your Google Ads data within the hour. Google reports how many calls and taps there were, so they appear beside your leads as contacts rather than as named people.
Contacts are your leads plus Google's ad calls, site phone taps and lead forms. Cost per contact is your spend divided by all of them, shown next to cost per lead.
For tracking lines and Workspace calls, yes. Numbers are bought from the Workspace's Numbers screen into your own Twilio account, and Twilio bills calls and texts to you directly. More on Twilio.
Yes, and transcribed live while the call runs. The recording plays from the lead's card and from the call log. You are responsible for consent to record where the law requires it.
Yes. A line can forward to an outside number and the call is still logged and recorded.
Yes. On a phone, Call rings their own cell from your location's number; they press 1 and the lead is dialed. See Calls.
Yes. The Workspace, where tracking lines and calls live, is an add-on at $75 per location per month, software only. Ad call and site tap counts from Google come with the platform.