Warning·Northsidenow
4 leads waiting over 1h for first contact
Next step Work the untouched column of the pipeline, oldest first.
over 1h4 leads
Acknowledged by Jordan R.Open the pipeline
NewSpeed to Lead
How fast every lead got
a first call
Every new lead shows how long it has waited, or how fast the call came, against the contact target you set, live on the Overview and in the Workspace.
Book a demoYour target, set in hours
The speed to lead feed: the newest leads with how long each has waited for a first call against the contact target, amber while waiting, red past the target, green when called in time.
The speed to lead feed: the newest leads with how long each has waited for a first call against the contact target, amber while waiting, red past the target, green when called in time.
Timed on calls made through your own lines
- Amber, red and green.
- 3 colors
on every meter - In hours, per account.
- 1 target
set by you - Screens redraw themselves.
- 0 refreshes
needed - Typed-in leads left out.
- 0 desk entries
timed
One workspace. Every
tool the front desk needs
Speed to Lead reads the calls your desk makes, so the clock and the phone are always the same system.
Hold every desk to
one contact target
Book a demoThe Overview screen: marketing spend, contacts, new members and CAC for the period, then leads, trials, new members, spend and CAC for each location.
Speed to lead · median 12m
Dana ReyesWaiting 46m
Marcus HillCalled in 22m- Priya ShahWaiting 2h 10m
The speed to lead feed: the newest leads with how long each has waited for a first call against the contact target, amber while waiting, red past the target, green when called in time.
Calls > Team
- Northside2 waiting · median 18m
- Harbor0 waiting · median 9m
- Mesa1 waiting · median 41m
The speed to lead feed: the newest leads with how long each has waited for a first call against the contact target, amber while waiting, red past the target, green when called in time.
Calls > Team
- Northside2 waiting · median 18m
- Harbor0 waiting · median 9m
- Mesa1 waiting · median 41m
Insights: findings from rules on your own data, such as more members at risk at one location, a trial show rate that fell at another, and leads waiting for a first call, each with the signal, the next step and who acknowledged it.
Insights: findings from rules on your own data, such as more members at risk at one location, a trial show rate that fell at another, and leads waiting for a first call, each with the signal, the next step and who acknowledged it.
Live on the Overview
The latest leads sit beside the funnel on the Overview, each with a meter filling toward your target, and the median wait on top.The Overview screen: marketing spend, contacts, new members and CAC for the period, then leads, trials, new members, spend and CAC for each location.
Speed to lead · median 12m
- Dana ReyesWaiting 46m
- Marcus HillCalled in 22m
- Priya ShahWaiting 2h 10m
One row per location
In Calls > Team, each location shows who is waiting for a call, who was called and the median wait. Open a row to call or text.The speed to lead feed: the newest leads with how long each has waited for a first call against the contact target, amber while waiting, red past the target, green when called in time.
Calls > Team
- Northside2 waiting · median 18m
- Harbor0 waiting · median 9m
- Mesa1 waiting · median 41m
The speed to lead feed: the newest leads with how long each has waited for a first call against the contact target, amber while waiting, red past the target, green when called in time.
Calls > Team
- Northside2 waiting · median 18m
- Harbor0 waiting · median 9m
- Mesa1 waiting · median 41m
An insight when leads wait
When leads wait longer than your contact target for first contact, Insights flags how many, so a busy afternoon does not hide them.Insights: findings from rules on your own data, such as more members at risk at one location, a trial show rate that fell at another, and leads waiting for a first call, each with the signal, the next step and who acknowledged it.
Insights: findings from rules on your own data, such as more members at risk at one location, a trial show rate that fell at another, and leads waiting for a first call, each with the signal, the next step and who acknowledged it.
A clock that is fair to the desk
Timed on each location's clock
Every time is shown on the location's own clock, so a lead that arrived at 9:42 reads 9:42 wherever you open it.
- Each location keeps its own timezone
- Waits read “Waiting 46m” or “Called in 22m”
- Median wait in the header, not an average
The speed to lead feed: the newest leads with how long each has waited for a first call against the contact target, amber while waiting, red past the target, green when called in time.
Desk entries are not timed
Leads the desk types in for somebody standing at the counter are left out, so nobody is timed against a person already talking to them.
- Typed-in leads never start the clock
- Forms, ad leads and CRM leads are timed
- The same rule on the Overview and in Calls
Typed in at the desk · not timed
Call straight from the row
Open a location's row to see its waiting leads, then call or text them from there, on the location's own line.
- Call and Text on every waiting lead
- The meter turns green when the call is made
- Calls logged and recorded like any other
The speed to lead feed: the newest leads with how long each has waited for a first call against the contact target, amber while waiting, red past the target, green when called in time.
How the clock runs
01
Settings > Organization
- Contact target (hours)1
Set your target
Pick a first-contact target in hours in Settings > Organization. Every meter on every screen fills toward it.
02
Inside the targetSpeed to lead
- Dana ReyesWaiting 46m
A lead arrives
The wait starts when the lead lands and shows on the Overview and in Calls > Team, without a refresh.
03
Called in timeSpeed to lead
- Dana ReyesCalled in 47m
The desk calls
A call inside the target turns the row green. A lead still waiting past the target turns red.
Who watches the clock
See every wait without asking anyone
Median wait per location, side by sideA target you set, not ours
Questions owners ask
Questions the clock answers
Built so each location's data
stays its own
Read how we handle security- Each customer isolatedRow-level security on every table.
- Keys encryptedAES-256-GCM, never shown back.
- Secrets hashedbcrypt passwords, SHA-256 sessions.
- Audited support60 minutes at most, with a banner.
Access
- Four roles: Owner, Manager, Marketing, Regular
- Regulars reach the Workspace and nothing else
- All locations or specific ones, per person
- Permission changes kept in an append-only history
Privacy & Security
- One workspace per location, never mixed
- Every webhook verified and stored before use
- Every write to a provider recorded and read back
- No inbound ports, TLS end to end
- Nightly backups off the server, restore drilled
- You own contacts, conversations and recordings
Explore more on speed to lead
A browser call to Maya Thompson placed from a pipeline card: the call pill in the header shows the call's state, and the live transcript panel fills with both sides' words as they speak.
Read more: Calls: every call on the recordCalls: every call on the record
A browser phone on every Workspace page, with every call logged, recorded and transcribed live as you talk.
The Overview screen: marketing spend, contacts, new members and CAC for the period, then leads, trials, new members, spend and CAC for each location.
Read more: Funnel Analytics, lead to memberFunnel Analytics, lead to member
Lead to trial to member for every location, with each step's numerator and denominator in plain sight.
Insights: findings from rules on your own data, such as more members at risk at one location, a trial show rate that fell at another, and leads waiting for a first call, each with the signal, the next step and who acknowledged it.
Read more: Insights that flag what changedInsights that flag what changed
Plain rules on your own thresholds that say what changed, by how much, and what to do next.
Read more: Speed to lead for gyms: how to measure the first call honestlySpeed to lead for gyms: how to measure the first call honestly
What happens between a gym enquiry and the first call, and how to hold every desk to the same clock.
Speed to Lead FAQs
The time from a lead's arrival to the first call made to them, shown against your contact target. Until that call happens, the row shows how long the lead has been waiting.
In Settings > Organization, as a number of hours. Every meter on the Overview and in the Workspace fills toward it, amber inside the target and red once it has passed.
No. The clock measures calls. Texts stay on the person's thread in the Inbox, and Comms Analytics shows how many were sent, delivered and answered.
Leads typed in at the desk are excluded, so nobody is timed against a person standing in front of them. Forms, ad leads and CRM leads are all timed.
Yes. Open screens redraw after each change, so a call made at the desk turns its row green without anyone pressing refresh.
Yes. The Overview shows all locations or one, and Calls > Team gives each location its own row, with its waiting leads one click away.
Insights raises “N leads waiting over X hours for first contact” against the same contact target, so a backlog shows up even when nobody is looking at the clock.