Warning·Mesa2h ago
Mesa has 9 members at risk right now
Next step Work the Retention queue, longest absence first.
9 members
At stake 9 membersAcknowledged by Jordan R.Open retention
Members drifting, before they cancel
Every member's last three weeks of attendance against their own previous nine, plus days since their last visit, with the people to call on one queue.
The Retention queue on High Risk: members grouped by location, each with their last visit, days absent, their usual visits a week against the last three weeks, and Call and Text buttons.
Daniel Okafor
- Baseline3.4/wk
- Last 3 weeks0.3/wk
- Absent24 days
Reads attendance from
- Healthy to High Risk, plus No data.
- 5
levels - Recent against their own baseline.
- 3 vs 9
weeks - Before a new member is judged.
- 28
days - Of who to call today.
- 1
queue
Keeping a member counts
as much as winning one
Retention reads the same members as the funnel, so the people who joined are the people you watch.
Retention
Members training less than their own habit, on a daily queue with the reason and the phone number to call.
Insights & Goals
Plain rules on your thresholds that flag what changed and what to do next, plus goals with pace.
Funnel Analytics
Lead to trial to show to member for each location, with the counts behind every rate printed beside it.
Who to call,
and why them first
Book a demoThe Retention queue on High Risk: members grouped by location, each with their last visit, days absent, their usual visits a week against the last three weeks, and Call and Text buttons.
Priya Nair
- Baseline4.1/wk
- Last 3 weeks0.9/wk
- StatusHigh Risk
The Retention queue on High Risk: members grouped by location, each with their last visit, days absent, their usual visits a week against the last three weeks, and Call and Text buttons.
Watch after 7 daysAt Risk after 14 daysHigh Risk after 21 days
Their own habit
A member who trained three times a week and now trains once is drifting, even when the gym's average looks fine. Each person is their own baseline.The Retention queue on High Risk: members grouped by location, each with their last visit, days absent, their usual visits a week against the last three weeks, and Call and Text buttons.
Priya Nair
- Baseline4.1/wk
- Last 3 weeks0.9/wk
- StatusHigh Risk
The daily queue
The queue opens on High Risk, longest absence first, with the reason, the phone number, and Call and Text on every row.The Retention queue on High Risk: members grouped by location, each with their last visit, days absent, their usual visits a week against the last three weeks, and Call and Text buttons.
Your thresholds
Absence windows, ratio cutoffs and the floors for tenure and baseline are settings, and the queue follows whatever you type.Watch after 7 daysAt Risk after 14 daysHigh Risk after 21 days
Why the queue is worth calling
No data is not a verdict
Members the attendance record cannot judge are marked No data and never counted at risk, so nobody is called over a records gap.
- Five levels, No data included
- Its own tab, its own grey dot
- Every finding counted in members
The Retention queue on High Risk: members grouped by location, each with their last visit, days absent, their usual visits a week against the last three weeks, and Call and Text buttons.
Levels
- High Risk5
- At Risk20
- Watch18
- Healthy342
- No data9
New members get time
Nobody is judged on a habit they have not built yet: new members skip the ratio rules for 28 days by default.
- The tenure floor is a setting
- So is the baseline floor
- Their visits per week stay on their profile
Lena Brooks · Member
- Tenure3 weeks
- Visits per week2.5
- Total check-ins8
- Ratio rules fromDay 28
Call and text from the row
Each row carries the member's phone with Call and Text buttons, so whoever reads the queue can reach them right there.
- One row per member per location
- Longest absence at the top
- A members CSV export for your records
The Retention queue on High Risk: members grouped by location, each with their last visit, days absent, their usual visits a week against the last three weeks, and Call and Text buttons.
How a member reaches the queue
01
The Integrations screen: PushPress, Mindbody and GoHighLevel per location, Google Ads, Meta Ads, website tracking and Twilio, each with its status and the time of its last sync.
Check-ins arrive
Attendance comes in from PushPress or Mindbody for each location, along with memberships and plans.
02
Priya Nair
- Baseline4.1/wk
- Last 3 weeks0.9/wk
- Absent10 days
Each member is judged
Their last three weeks against their previous nine, plus days since the last visit, on your thresholds.
03
Retention
- High Risk5
- At Risk20
- Watch18
The queue fills
High Risk first and longest absence at the top, each row with its reason and a phone number.
Who the Retention queue
is built for
Members at risk, counted per location
A warning when risk climbs over 30 daysAttendance drops flagged by location
Questions owners ask
What the queue answers on screen
Built to keep
each gym's data
its own
Read how we protect your data- Isolated per customerRow-level security ties every table to your account.
- Keys encrypted at restProvider credentials sealed with AES-256-GCM, never shown back.
- Audited support accessSixty-minute sessions, a banner on screen, every action logged.
- Backed up nightlyOff-server backups, checked by an automated restore drill.
Access
- Four roles: Owner, Manager, Marketing, Regular
- Location access set person by person
- Front desk reaches only the Workspace
- Every permission change kept on record
Privacy and security
- Passwords hashed with bcrypt
- Every webhook verified and stored verbatim
- TLS end to end, no open inbound ports
- Text consent proof kept per entry
- Your data is never pooled or sold
- You own your data, calls and texts included
Explore more on keeping members
Read more: Spot members drifting away by watching attendance, not billingSpot members drifting away by watching attendance, not billing
Judge each member against their own training habit, not a gym average, and call the right people first.
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One login, one rule for every number, and a matrix that compares locations on the same terms.
Read more: Speed to lead for gyms: how to measure the first call honestlySpeed to lead for gyms: how to measure the first call honestly
How long new leads wait for a first call, how to measure it fairly, and where the minutes go.
Read more: How to track a gym lead from the first ad click to membershipHow to track a gym lead from the first ad click to membership
Follow one click from a Google ad through a form, an intro class and a first membership, step by step.
Read more: Why cost per lead misleads gyms, and what to watch insteadWhy cost per lead misleads gyms, and what to watch instead
A cheap lead who never books an intro costs more than it looks. What to read beside CPL instead.
Questions about the Retention queue
Each member's last three weeks of attendance are compared with their own previous nine weeks, plus the days since their last visit. The result is one of five levels: Healthy, Watch, At Risk, High Risk or No data.
Yes. Absence windows (7, 14 and 21 days by default), ratio cutoffs, the tenure floor and the baseline floor are settings under Settings, Rules, and the queue follows them.
A member we cannot judge because the attendance on record is too short. They are shown on their own tab and never counted as at risk.
From your gym software: check-ins from PushPress, class visits from Mindbody, read for each location along with memberships and plans.
Not on the ratio rules. New members are exempt until they have a habit to fall from, 28 days of tenure by default, and you can change that.
No. Retention findings are sized in members, never in dollars, so the queue tells you how many people to call.
Yes. Members export to CSV from the product, and the queue itself carries a phone number and Call and Text buttons on every row.